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04/02/2021

Mad Tasty, Natreve impress buyers at ECRM’s Healthy Living program

Mad Tasty won the Drug Store News/ECRM Buyers’ Choice Award for its Hemp Infused Wellness Boost at ECRM’s Healthy Living, Vitamin & Nutrition Session held in March. The runner-up was Natreve's immunity supplement.
David Salazar
Managing Editor
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Mad Tasty won the Drug Store News/ECRM Buyers’ Choice Award for its Hemp Infused Wellness Boost at ECRM’s Healthy Living, Vitamin & Nutrition Session held in March. Natreve was a finalist for its Immune Strength dietary supplement.

The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Drug Store News-branded Buyers’ Choice Awards section of the ECRM Connect platform. 

“Both Buyers Choice Award winners focus not only on the health of consumers, but also on the health of the planet,” said “Craig Chmielowicz, senior vice president of health and beauty care for ECRM. “This is important as consumers increasingly seek to support brands with sustainable practices. Healthy people and healthy planet — a win-win for everybody.”

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Mad Tasty was founded in 2018 by Ryan Tedder, a songwriter and producer and lead singer of OneRepublic, as he was searching for a functional beverage to help him maximize his performance on stage, at the gym and during his long production sessions. 

The company’s Hemp Infused Wellness Boosts combine 50 mg of broad-spectrum hemp extract and includes premium functional ingredients such as curcumin, ginger, Vitamin C, Elderberry, echinacea and propolis resin. The hemp is sourced from an Oregon farm that follows organic farming practices, and the company uses SōRSE Technology to take the oil-based hemp extract and capsulate it into a water-soluble, odorless, and tasteless solution that makes equal dosing possible and allows for greater absorption in the intestinal tract, according to Mad Tasty. 

“Our ECRM experience has been first class,” said Dan Kelly, vice president of national  acounts for Mad Tasty. “The ECRM team facilitates communication and networking opportunities with high value chain decision makers that are crucial to our growth strategy. Especially these days, ECRM’s ability to keep us connected is critical to our opportunities being realized.”

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Natreve seeks to provide wellness inside and out to consumers while at the same time cultivating a community that believes in diversity, equality, and acceptance. 

Natreve’s Immune Strength dietary supplement was developed to help consumers maintain and support a healthy immune function. According to the company, it is a source of fungal polysaccharides with immunomodulating properties that activates key immune cells and immune responses that maintain health and wellness. Additionally, it’s clinically proven to help maintain energy and mental clarity during times of stress while reducing the incidence of upper respiratory tract infection. The product is available in single-serve stick packs and can be added to water or any beverage.

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