Maesa announces executive leadership hires

Gisselle Gaitan
Online Editor
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Maesa, a global beauty brand incubator, is sharing recent appointments made to its executive leadership team.

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Tara Brown has been named the company’s group chief marketing officer, effective July 6.

Brown’s past experience includes 20 years of working in CPG, specifically in the beauty and personal care markets. Most recently, she served as the vice president of Keurig brand marketing.

Prior to that, she was a member of the Johnson & Johnson global leadership team and vice president of total brand experience. She also has held roles at Procter & Gamble.

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Krista Lausman was appointed the new senior director of strategic planning and transformation for the company, effective June 9.

Lausman most recently held the role of engagement manager at L.E.K. Consulting. Prior to that she worked at Mercer and advised clients on critical organizational and talent issues.

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Lastly, the company shared that Zaheer Ferguson would be taking over as the new group chief financial officer, effective July 1.

Most recently, Ferguson served as the executive vice president portfolio group as a member of the Bain Capital European Private Equity team since 2019. He also held roles as Coty and even served as the finance transformation lead of Coty’s acquisition of Procter & Gamble Beauty.

“I am very pleased to have Zaheer, Tara and Krista join our team in this exciting moment for our Company. The completion of our executive team is a foundational accomplishment and a springboard to further accelerate our business growth by harnessing productivity, better servicing our customers and continuing to delight consumers with our innovative brands and products. We expect to significantly capitalize on the wealth of experience and skills that Zaheer, Tara and Krista bring to Maesa,” Gianni Pieraccioni, chief executive officer of Maesa said.