Maesa’s Magic Incubator program accepting applications for 2024
Maesa is bringing back its Magic Incubator program for a second year.
The company shared that the initiative has opened applications for 2024, with a focus on supporting underrepresented pre- and early-stage beauty and wellness entrepreneurs from diverse backgrounds.
Created to help bridge the gap in venture capital funding that disproportionately affects various communities, the program is open to women, BIPOC, LGBTQIA+, differently-abled individuals, seniors above age 65 years old, and those from low-income households, the company said.
Previous founders who were supported by the program include Nikita Charuza of Squigs Beauty, Keisha Wagner of Fuzz Clinic and Selah Jael of House of Foster.
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To be considered for the program, interested parties must identify as being from under-represented communities, the business must be in a pre-launch or limited distribution phase that includes less than $1 million in sales, at least 18 years old at the time of submission, and a United States-based incorporated business.
Program benefits for 2024 include a comprehensive six-month curriculum, a no-strings-attached grant capital of $35,000, interactive lecture-based learning with personalized mentorship, admission to the “Future of Commerce and Work” program hosted by the Emerson Group and hands-on training.
New additions to the program for 2024 include:
- Major & Minor tracks that provide a dual-focused approach to business development, in addition to the comprehensive core business lectures provided. The Major track offers deep, specialized engagement culminating in a significant business deliverable, while the Minor track offers additional breadth and perspective, enriching your learning and business innovation capabilities.
- A graduation gift from Cosmoprof North America to attend a fully paid trip to Cosmoprof North America Miami in January 2025 and complimentary admittance to their Entrepreneur Academy.
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Finalists will have the opportunity to present a pitch deck to an advisory board comprised of Maesa executives, beauty and wellness company founders, and industry thought leaders and investors. This year’s advisory board includes Piyush Jain, Mindy McKnight, Ashley Tisdale, Liraz Evenor, and Nyakio Grieco.
Interested and eligible entrepreneurs can apply to the #MaesaMagicIncubator program online before August 23rd.
