Magnum adds dairy-free bar, new tubs flavors to offerings

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Magnum adds dairy-free bar, new tubs flavors to offerings

By Gisselle Gaitan - 03/11/2020

Ice cream lovers rejoice! Magnum Ice Cream is unveiling its new product launches, which include a nondairy bar and two new tub flavors.

The Englewood Cliffs, N.J.-based company’s new nondairy offering is Sea Salt Caramel bars, which feature a sea salt caramel base dipped in a nondairy chocolate shell. Certified vegan by Vegan Action, the product’s chocolate is sourced via cocoa beans from Rainforest Alliance Certified farms and paired with a vanilla base crafted with a blend of coconut oil and pea protein.

The brand’s ice cream tubs, introduced in 2018, contain ice cream wrapped in a chocolate shell. New additions to this line include:

  • Double Almond Brown Butter with almond ice cream, swirls of brown butter sauce and milk chocolate shards in a cracking milk chocolate shell; and
  • Double Pistachio Honey with pistachio ice cream, swirls of honey and milk chocolate shards in a cracking milk chocolate shell.

“At Magnum Ice Cream, we're obsessed with delivering a next-level bite,” Leslie Miller, director of marketing of ice cream North America, said. “Caramel is Magnum's most popular ice cream flavor in dairy bars and tubs, so it's exciting to bring it to market in an equally delicious nondairy bar. Our new Magnum tubs varieties are inspired by popular ‘perfect pairings’ in desserts that we are thrilled to bring to ice cream.”

In addition, Magnum Ice Cream is introducing a cacao claim on its classic ice cream bar packaging, which indicates the cacao percentage in each product.

Magnum’s Non-Dairy Sea Salt Caramel Bars, Double Almond Brown Butter tubs and Double Pistachio Honey tubs are now available at grocery stores nationwide for a suggested retail price that ranges from $4.49 to $5.99.