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06/18/2021

Makeup Revolution launches Bratz collection

Gisselle Gaitan
Online Editor
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Makeup Revolution, a British-based cosmetics and skin care brand, is embarking on a new, fun collaboration.

The brand partnered with MGA Entertainment, creator of the popular Bratz dolls, on a collection inspired by original dolls that debuted back in 2001.

“Makeup Revolution is honored to be partnering with MGA Entertainment to bring the Bratz dolls franchise to life through a dedicated cosmetic collaboration. Following in the esteemed footsteps of Bratz and, in an effort to break down beauty standards, the Makeup Revolution x Bratz collection strives to encourage beauty enthusiasts of all backgrounds to embrace individuality and express their personality creatively," said Revolution Beauty founder Adam Minto.

"As a business that values its consumers and their voices, we aim to cultivate strong relationships with reputable partners that resonate with our beauty community and align with our brand ethos," Minto said. "Since inception, we have now grown to become a global brand, but still stand for the same values we were created upon since day one: inclusivity, diversity and disrupting outdated beauty perceptions.”

Included in the Makeup Revolution x Bratz collection are palettes that contain a wide range of colors, shades and formulas that help create bold and inspired looks, the companies said.

“Bratz has always been and will always be about supporting diversity and inclusivity,” said Isaac Larian, founder and CEO of MGA Entertainment. “To celebrate our 20th anniversary, we are excited to partner with Makeup Revolution to help our fans continue to express their fearless statement of personal style based on their unapologetic self-confidence.”

Consisting of 20 SKUs, the Makeup Revolution x Bratz collection will be available exclusively at Ulta Beauty stores and on RevolutionBeauty.com and Ulta.com.

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