Malibu Splash channels summer flavors

Malibu is getting a jump start on those warm weather feelings by launching a new line of ready-to-drink malt beverages.

“We know consumers want simple and refreshing tasting drinks for casual occasions with friends,” Troy Gorczyca, the brand director at Malibu said. “And with Malibu being the No. 1 most talked-about rum brand in summer 2019 and seeing the healthy growth over the last few years, Malibu Splash is a great opportunity for us to bring the refreshing taste of summer that consumers love to a new, innovative product that is easy to enjoy!”

New Malibu Splash, which comes in 12-oz. slim cans, and is available in four flavors — strawberry, lime, passion fruit and pineapple —can be sipped straight from the can, and was made to be chilled for an instant summer thrill, the company said.

“We're excited to grow our fan base with this ready-to-drink product and bring consumers everywhere a taste of summer, and, a splash of fun!” Gorczyca said.

Sold in packs for four that retail for $8.99 and packs of eight for $16.99, Malibu Splash contains 5% ABV, and can be found in the beer aisle at national, regional and local grocery stores, as well as package stores.