Marc Anthony wants to help consumers repair their hair’s damaged bonds with its new Repair Bond +Rescuplex.
The line, which is formulated with a Rescuplex Bond Rescue Complex that works to disulfide bonds, consists of a Daily Care Shampoo, Daily Care Conditioner, Repair & Protect Leave-In Treatment and Concentrated Hydrating Mask.
Repair Bond +Rescuplex’s system works by reinforcing and protecting hair on a molecular level and is clinically proven to maintain hair’s damaged disulfide bonds. In addition, its Rescuplex composition contains a polymer chain length that provides increased affinity to the hair resulting in improved performance, the company said.
“Marc Anthony has a track record for bringing professional quality products to consumers at an affordable price,” said Mina Kim, vice president of brand marketing at MAV Beauty Brands. “At a time when consumers are making more discerning choices with their spend, we want to ensure everyone has access to a salon quality bond repair solution. I am thrilled with the amazing consumer feedback and clinical testing results that prove you don't need to spend a lot to get true disulfide bond repair.”
In addition, the line contains other ingredients, including rice bran oil, rosemary oil, hydrolyzed quinoa and vitamin C for improved moisture, elasticity and shine.