Marc Anthony offers affordable hair bond repair with Repair Bond +Rescuplex

The Repair Bond +Rescuplex collection is formulated with a Rescuplex Bond Rescue Complex that works to disulfide hair bonds, the company said.
Gisselle Gaitan
Online Editor
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Marc Anthony Repair Bond +Rescuplex

Marc Anthony wants to help consumers repair their hair’s damaged bonds with its new Repair Bond +Rescuplex.

The line, which is formulated with a Rescuplex Bond Rescue Complex that works to disulfide bonds, consists of a Daily Care Shampoo, Daily Care Conditioner, Repair & Protect Leave-In Treatment and Concentrated Hydrating Mask.

[Read more: Nexxus caters to at-home styling with hair care launches]

Repair Bond +Rescuplex’s system works by reinforcing and protecting hair on a molecular level and is clinically proven to maintain hair’s damaged disulfide bonds. In addition, its Rescuplex composition contains a polymer chain length that provides increased affinity to the hair resulting in improved performance, the company said.

“Marc Anthony has a track record for bringing professional quality products to consumers at an affordable price,” said Mina Kim, vice president of brand marketing at MAV Beauty Brands. “At a time when consumers are making more discerning choices with their spend, we want to ensure everyone has access to a salon quality bond repair solution. I am thrilled with the amazing consumer feedback and clinical testing results that prove you don't need to spend a lot to get true disulfide bond repair.”

In addition, the line contains other ingredients, including rice bran oil, rosemary oil, hydrolyzed quinoa and vitamin C for improved moisture, elasticity and shine.

[Read more: Sally Beauty focuses on hair bond repair with bondbar]

Marc Anthony’s Repair Bond +Rescuplex products retail for $9.99 each and can be found at Walmart, Amazon, CVS Pharmacy, Rite Aid and other retailers.