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Mars kicks off Valentine’s Day early with holiday-inspired assortment

Mars is helping consumers prep for Galentine’s Day and Valentine’s Day with a range of customizable gifts, party favors and limited-time seasonal flavors from its M&M’s brand.
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M&M's Valentine's Day

Mars is helping consumers prep for Galentine’s Day and Valentine’s Day a little early this year with a range of customizable gifts, party favors and limited-time seasonal flavors from its M&M’s brand. 

"M&M’s have been a Valentine's Day staple for decades," said Andreas Fredriksson, senior director, M&M’s Digital. "This year's M&M’s Gift Guide is sweetening the season with thoughtful, customizable gifts full of our iconic chocolate candies to make this Valentine’s Day extra special. With an array of gifts, favors and flavors on MMS.com fans can find something that shows how much they care for all the special people in their lives."

[Related: Trending New Product Launches]

Popular products making a comeback this year include the M&M’s Teddy Bear, Heart-Shaped Gift Boxes, Gift Bottles and Favor Packs.

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M&M's valentine's day

New arrivals from the brand consists of: 

  • Strawberries & Crème M&M’s: The limited-edition candy contains notes of strawberries and a crème flavored white chocolate shell that is covered in shades of pink;
  • Mars 2025 Valentine’s Bundle: Included in the set is the Strawberries & Crème M&M’s, M&M’s Minis in festive packaging, Lifesaver Wild Berry Gummies X’s and O’s, and Skittles in heart-shaped boxes;
  • M&M’s Valentine’s Day Peanut Butter Mega Tubes: Available in festive Valentine’s Day packaging; and
  • M&M’s Three-Tier Cake Display: The cake serves as a centerpiece and serving bowl in one. 

[Related: New Launches from the M&M’s Brand]

All of the new and returning products are available for purchase online on the M&M’s website. 

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