Maybelline New York names Storm Reid global spokesmodel

A new face is joining the Maybelline New York family.

Actress Storm Reid has been named the newest global spokesmodel for the beauty brand.

Reid, whose resume includes HBO’s “Euphoria” and such films as “A Wrinkle in Time” and “When They See Us,” advocates for social change through her various platforms and aims to empower and uplift the next generation — which made her a perfect fit for the Maybelline New York family, the company said.

“Storm is a standout voice and changemaker,” Trisha Ayyagari, global brand president, Maybelline New York Worldwide said. “She is a deeply talented actress, a courageous champion of equality and has energy that lights up any room.  I’ve always admired Storm and knew she would be a great addition to the Maybelline brand.”

In this role with the beauty brand, Reid will lend her voice to the Maybelline Brave Together initiative, which supports anxiety and depression, and add to the brand’s ongoing diversity work, the company said.

In addition, Reid also will be the face of the new Maybelline Fit Me product, hitting shelves this summer.

“Maybelline has been in my family for as long as I can remember,” Storm Reid said. “I’m looking forward to this new chapter with Maybelline where I will be able to use my voice to champion young women and my generation through my work with the brand.”