Maybelline New York welcomes Peggy Gou as latest global ambassador

Maybelline New York had added electronic music star Peggy Gou as one of its newest global ambassadors. 

The DJ and producer will work to front up upcoming product launches and campaigns from the brand that inspire consumers to embrace their individuality and express themselves through makeup. 

“Maybelline New York is thrilled to welcome Peggy Gou as our newest ambassador,” said Trisha Ayyagari, global brand president, Maybelline New York. “Peggy is the hottest DJ in the world and her songs are everyone’s summer soundtrack. Her infectious energy and her ability to connect with such a diverse audience is a true testament to her authenticity and artistry. We look forward to the power of this partnership with Peggy, to celebrate creativity and self-expression.”

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Gou’s partnership with Maybelline New York is kicking off with a new spin on the brand’s SuperStay Matte Link Liquid Lipstick range that offers a 16-hour lasting formula. 

“I am honored and excited to join the Maybelline New York family. Maybelline has always been a brand that celebrates individuality and creativity—values that resonate deeply with me,” Gou. said. "Maybelline products are not only high-performing but also resilient enough to withstand the demands of my often-hectic global touring schedule. I look forward to embarking on this journey.”