“Over the years, we have seen plenty of innovation within the plant-based protein space, but breakfast meats have remained relatively untouched. After years of R&D, we are excited to show people how easy — and delicious — it can be to add a perfect plant-based protein to their meatless mornings,” Kasper Vesth, general manager for North America at The Meatless Farm Co., said. “As we continue to grow in the U.S. market, it is important for us to ensure we're meeting the unique needs of American consumers by making it easy to incorporate more plant-based options into their daily routines, whether it's for their health or for the health of the environment.”
Those interested in trying The Meatless Farm Co.’s meat-free breakfast sausage links and sausage patties can find them in the refrigerated section of Whole Foods Market locations nationwide.
Additional retail partners will come at a later date, the company said.