News Briefs

MegaFood is rolling out a new supplement crafted with dried beets. 

The brand’s new Beet Chews feature 500 mg of beetroot powder per serving to support cellular energy and aid the body in creating sustainable energy, the company said. 

The supplements are free of citric acid, malic acid, palm oil and artificial sweeteners, and contain vitamin C. 

MegaFood’s Beet Chews are available in a Mixed Berry flavor and can be purchased online. 

Topo Chico is broadening the availability of its Sabores line of sparkling waters.

Consumers can find the beverage at retailers nationwide in lime, tangerine and blueberry flavors. 

In addition, to celebrate the broadened availability of the line, Topo Chico partnered with comedian Rob Anderson on a 10-minute social variety show titled, “SaboresTV,” which highlights personalities including artists, chefs, musicians and fans. 

Post Consumer Brands is prepping the cereal aisle for summer with several new launches across its Pebbles line. 

The company announced the launch of three new cereals and two size extensions across the brand. 

Products shoppers can be on the lookout for include: 

• Fruity Pebbles Waffles Cereal: Features fruity-based waffle pieces that contain notes of maple syrup; 
• Summer Fruity Pebbles Cereal: Available in a limited-edition box that includes the characters Pebbles, Bamm-Bamm and Dino, and contains festive red and blue flakes; and
• Frosted Chocolate Cake Cereal: A limited-edition cereal that contains chocolate chips and eight chocolate layers. 

The cereals that will be coming in larger sizes are the Fruity Pebbles Marshmallow Cereal in Large and Fruity Pebbles and Cocoa Pebbles Cereal in Giant. 

Sally Hansen and LoveShackFancy have joined forces on a limited-edition nail polish line that channels neutral spring vibes. 

Featuring the brand’s Color Therapy polishes, which are infused with argan oil and biotin, the collection’s formula also protects nails from breaking and from peeling or splitting, the company said. 

Available in various shades exclusive to certain retailers, the Fleur-T and Rosy Quartz hues are available in packs at Walgreens and on LoveShackFancy’s website. CVS will carry the Fleur-T, Pink I’ll Sleep In, Rosy Quartz, Tulle Much and a Top Coat. 

Nailboo is bringing its dip nail products to 2,200 Walmart shelves. 

The brand’s current portfolio includes at-home dip powder and gel nail kits for home use.

“Tripling our presence at Walmart is a pivotal moment for Nailboo, as we’re laser-focused on meeting our customers exactly where they shop and expanding the brand’s retail footprint,” said Raz Romanescu, CEO and co-founder of Underlining, the parent company of Nailboo. “Growing our already loyal customer base at Walmart serves as a catalyst and amplifies the brand’s commitment to further democratizing salon quality at-home nail care.” 

Aside from Walmart, Nailboo offers its products at several other retailers, including Sally Beauty. 

W. Dressroom New York is putting a twist on the traditional functional fragrance with a collection of products that goes beyond standard perfumes. 

Utilizing innovation to create a spray that is anti-bacterial and hypoallergenic to remove odors instead of masking, each scent is water based and oil-free, making them safe for fabric, skin and the environment, the brand said. 

Developed in South Korea by fashion designer Bumsuk Choi, the brand’s scents range from fruity to floral and woodsy to musky. 

“Fashion is not something that exists in dresses only. It is a way to say who you are without having to speak. Scent is the most powerful way to symbolize who you are,” said Bumsuk Choi.

The fragrances possess the ability to create escapism, evoke nostalgia, and create a personal self-care mini moment any time, any place, the company noted.