Michelle Obama’s PLEZi Nutrition kicks off PLEZi Absurdly Good Games

PLEZi Nutrition, the Public Benefit Company co-founded by former First Lady Michelle Obama, recently launched the first PLEZi Absurdly Good Games – an online competition running now through July 8. The competition invites young people to share the ways they stay active for a chance to win prizes, from custom PLEZi merch to $5,000 in cash.

Michelle Obama kicked off the competition showcasing her jump roping skills, sharing, "At PLEZi, we're on a mission to raise a healthier generation. So I'm challenging you to show us all the fun and unexpected ways you stay active — from hobby horsing to extreme pogo sticking — by participating in the PLEZi Absurdly Good Games."

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Kristen Bell, who recently joined PLEZi Nutrition as an investor and brand partner, will co-host the PLEZi Absurdly Good Games along with beloved social media magician, Sean Sotaridona, who is known to his 36+ million fans as "Sean Does Magic."

"I'm excited to be kicking off my role with PLEZi Nutrition with a little healthy competition!" Bell said. "My family has some pretty absurdly good ways we like to stay active, and I can't wait to see how young people across the country respond to the challenge and share their skills!"

To participate, videos showcasing absurdly good skills should be posted on Instagram using #PLEZiGames and #Contest and tagging @plezinutrition any time from June 20 through July 8, 2024. Entries will be reviewed to find the most unique, surprising and reimagined skills out there. During the competition, weekly winners will be chosen to receive custom PLEZi merch. On July 12, 2024, three grand prize winners will each receive a $5,000 cash prize to fuel their passions and a limited-edition mini fridge stocked with PLEZi FiZZ.

As part of PLEZi Nutrition's partnership with FoodCorps to support their Nourishing Futures initiative, the company will match each PLEZi Absurdly Good Games grand prize with a $5,000 donation to FoodCorps in honor of the winners.

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"I'm hyped to be a co-host for the PLEZi Absurdly Good Games, especially because it's important to inspire my generation to embrace the magic behind their unique identities and skills," Sotaridona said. "I have no doubts things are about to get absurd and I'm down for it."

The first 1,000 entries will receive a 50% discount on a case of PLEZi FiZZ, the company's new carbonated fruit drink that has 70% less sugar (8g per 8.4 oz) than typical soft drinks (28g per 8.4 oz), no added sugar, plus 2g of fiber and nutrients like vitamin C. In addition to reducing sugar, PLEZi Nutrition also is adding nutrients kids need. PLEZi FiZZ comes in three flavors: Cherry Limeade, Lemon Lime Squeeze and Strawberry Lemonade. Products are available on PLEZi.com and Amazon, with new retailers introducing the product soon.

The PLEZi Absurdly Good Games is the company's first activation as part of their new creative campaign: Absurdly Good. Absurdly Good is the company's promise to support the next generation in turning their vision for what the world could be into a reality.