Lucky Beverage unveils Lucky F*ck
Lucky Beverage is introducing Lucky F*ck, an energy drink, which the company describes as a “better-for-you energy drink crafted to motivate people to defy the odds, seize their daily fortune and make their own luck.”
Founded by serial beverage entrepreneur Richard Laver, Lucky F*ck's product line has five calories, zero sugar, zero aftertaste and five super ingredients supporting an active lifestyle, the company said. It is available in five varieties.
Ingredients include maca, beta-alanine, ginseng and taurine. According to the company, it contains 20-30% less caffeine than most energy drinks on the market.
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The lineup features:
- OG Luck: A Sip of Luck, which features notes of crisp apple
- Tropical Thrill: A Dose of Euphoria, which features notes of Caribbean flavors
- Bodacious Berry: A Jolt of Stamina, which features notes of huckleberry, raspberry and blueberry flavors.
- Orange Drizzle: A Surge of Oomph, which features notes of orange
- Red Ryder Punch: A Sip of Rejuvenation, which features the taste of punch
The first phase of Lucky F*ck's rollout will occur in major cities like Austin, Miami, New York and Vegas, with more to follow.
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The product line is available directly through the company's website and at select retailers nationwide. It will be available on Amazon this month.