Spindrift’s beverage portfolio is expanding at a rapid pace.
The Newton, Mass.-based company announced the launch of four new varieties, including two new product lines — mocktail and iced tea.
Made with real squeezed fruit, the brand’s new mocktail-inspired line comes in Nojito and peach strawberry flavors, while the iced tea options are available in mint green tea and mango options.
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“For us, 2023 is about continuing to innovate the beverage industry through incredible real ingredients,” said Bill Creelman, founder and CEO of Spindrift. “We started by introducing real ingredients to the sparkling water aisle, we’re now focused on extending that same innovation and creativity to other beverage categories. We’re broadening our product offerings to provide consumers with delicious options for every occasion.”
Nojito, inspired by the mojito, is the brand’s first beverage to feature an herb: mint. While on the other hand, the iced tea beverages, which were inspired by the brand’s half tea and half lemon line, are unsweetened, the company said.
“For years, our community has told us that Spindrift is their go-to nonalcoholic beverage of choice. Our products are something you can offer everyone at the party, no matter where they are or what they're drinking. Nojito is a nod to that. We can take inspiration from classic flavor combinations but do them in our way: perfect for folks looking for unsweetened, nonalcoholic options that taste amazing,” Creelman said.
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Spindrift’s new mocktail and iced tea launches are expected to hit shelves in early 2023, the company said.