Mielle Organics expands distribution to Ulta Beauty
Mielle Organics is broadening its retail reach.
The beauty brand, known best for its multicultural hair care products, recently announced that it will be offering its portfolio at more than 1,300 Ulta Beauty stores nationwide and online at Ulta.com.
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“We’re delighted to welcome Mielle Organics to the Ulta Beauty hair care assortment,” said Jessica Phillips, vice president of merchandising at Ulta Beauty. “The brand has established a loyal fanbase over the years, and we’re excited to offer yet another touchpoint for beauty enthusiasts to discover their beloved products. We know our guests will embrace Mielle Organics into their routines as so many people have all over the world.”
Consisting of hair care products for all hair types, the Black-owned and women-led brand believes that healthier ingredients encourage healthier hair, and its efficacious formulas are designed to help users achieve optimal results,
Founded by CEO Monique Rodriguez in 2014, the partnership with Ulta Beauty can help further its mission, the company said. “We are so excited to offer Mielle Organics to Ulta Beauty’s guests across the country,” Rodriguez said. “This launch is the culmination of nearly eight years of building this brand, with a focus on innovation and ingredients that offer solutions for textured hair. Ulta Beauty is a premiere destination for beauty lovers, and now Mielle Organics has arrived!”
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Current products that Ulta Beauty will offer include the Essentials collection, which is formulated for all hair types and provides an all-in-one solution for daily maintenance. It is infused with such ingredients as babassu oil, buriti fruit oil, honey and ginger. The Pomegranate and Honey line is designed for kinky and coily hair types. The line helps hydrate and moisturize tighter curl patterns, and is made with honey and pomegranate.
Mielle Organics' products currently range in price from $12.99 to $14.99.