Mielle targets frizz triggered by dryness, damage and humidity
Mielle has launched a brand-new product collection for those with textured tresses.
The new Avocado & Tamanu Anti-Frizz System is formulated to target frizz that can be triggered by such factors as damage, dryness and humidity.
Made using the brand’s proprietary Cold Application Technology, the east-to-follow system consists of products that work with one another to help users achieve both curly and straight frizz-free styles.
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“Finding new, innovative and effective ingredients for textured hair has always been a passion of mine,” said Monique Rodriguez, co-founder and CEO of Mielle Organics. “We have been researching the combination of avocado and tamanu for some time now, considering their incredible benefits for beauty use. With the launch of Mielle’s brand-new Avocado & Tamanu Anti-Frizz System, we are not only bringing them to the forefront of hair care but also fusing avocado and tamanu with our proprietary refrigerate-to-activate Cold Application Technology. It’s the perfect marriage of science and nature.”
Products in the collection include a shampoo, conditioner, leave-in conditioner, curl perfector and a serum to lock in and protect straight styles.
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Made without the use of silicones, parabens, sulfates, paraffin, mineral oil, DEA or animal testing, Mielle’s Avocado & Tamanu Anti-Frizz System is available for purchase online and at Target, Walmart, Walgreens, CVS Pharmacy, Sally Beauty and H-E-B.