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Mike’s Hard Lemonade gets nostalgic with Hard Freeze beverages

Mike’s Hard Freeze, inspired by classic slushy flavors, is available in red freeze, blue freeze, white freeze and pink freeze varieties.

Mike’s Hard Lemonade is channeling some major ‘90s nostalgia with its new line of beverages.

The company recently announced the launch of its Hard Freeze beverage collection, which features four refreshing and throwback flavors that aim to remind consumers of classic slushy flavors, the brand said.

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Mike’s Hard Freeze

“New Mike’s Hard Freeze delivers all the flavor without the brain freeze,” John Shea, chief marketing officer at Mike’s Hard Lemonade said. “Mike’s Hard Freeze was inspired by ‘90s nostalgia with throwback flavors, colors, and packaging.  As a first for Mike’s Hard Lemonade, we crafted four refreshing, delicious and sessionable flavors to create a taste experience that brings back that ‘90s nostalgia.”

Flavors part of the line include:

  • Blue Freeze, designed to taste like a melted blue raspberry slushy, it features a balance of sweet and tart notes;
  • Red Freeze, made to channel the flavors of a classic red cherry-berry slushy, it contains refreshingly sweet and tart notes;
  • White Freeze, inspired by the classic chilled creamsicle flavor, it features a balance of sweet and tart notes; and
  • Pink Freeze, featuring a flavor inspired by a frosty pink lemonade, it features a refreshing taste.

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To celebrate the launch of the Hard Freeze line, the brand is rolling out an integrated campaign designed to transport consumers back to the ’90 via the Freeze Factory, a magical place where the colors, flavors and influences of that decade are infused into every can, the company said.

All flavors part of the collection, which contains 5% ABV, come in a 12-can variety pack and 13.5-oz. single-serve cans.

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