White Claw Surf features tropical flavor combinations
White Claw is continuing to innovate the hard seltzer space with a brand-new line of beverages.
The Chicago-based company is rolling out its Surf line, the brand’s first full flavor offering that has been meticulously crafted with a collision of flavors for a refreshing taste.
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“White Claw Surf is the biggest news in seltzer since the original launch of White Claw,” John Shea, chief marketing officer at White Claw, U.S. said. “White Claw Surf is a breakthrough new idea that combines full flavors with sensational refreshment and the incredible sessionability expected from White Claw. It is our next exciting addition and something completely new and different in the world of seltzer.”
Crafted using White Claw’s unique BrewPure process, each can of White Claw Surf contains 5% ABV and 100 calories per serving.
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Available in four gluten-free flavors, options consumers can choose from include:
- Citrus Yuzu Smash, a blend of the brand’s signature lemon flavor combined with notes of exotic yuzu;
- Tropical Pomelo Smash, a combination of grapefruit flavors blended with lime, orange and lemon;
- Watermelon Lime Smash, a collision of watermelon flavors that are combined with cold-pressed lime; and
- Wildberry Acai Smash, a blend of wild berries flavors that are paired with the tartness of acai.
To celebrate the launch of the new line, the brand is also debuting its “Surf Like No Other” campaign, which features professional surfers Ivy Miller, Hunter Jones and Blair Conklin.
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In the campaign, each surfer showcases how it is possible to surf anywhere. From snowy hulls and sand dunes to fountains, canals, river and lakes across the United States, the company said.
Consumers can find where to purchase White Claw Surf beverages by using the store locator on the brand’s website.