White Claw Hard Seltzer Surge features higher ABV count
White Claw is reinventing the hard seltzer game.
To do just that, the brand is rolling out a new line of beverages that feature an 8% alcohol by volume content.
Crafted using a proprietary BrewPure process, the Chicago-based company is launching White Claw Hard Seltzer Surge.
Available in blood orange and cranberry flavors, the beverages come in a 16-oz. can.
“We know some consumers are looking for a higher alcohol option from White Claw, and that’s what White Claw Hard Seltzer Surge delivers,” John Shea, the chief marketing officer at White Claw Hard Seltzer, US said.
In addition to rolling out a higher alcohol by volume line, the brand is also launching a new variety pack with three new flavors.
The White Claw Hard Seltzer Variety Pack Flavor Collection No. 3 features strawberry, pineapple, blackberry and the classic mango flavor, the company said.
“Our fans have an insatiable desire for new flavors from White Claw and that’s exactly what we are delivering just in time for summer,” Shea said.
Both White Claw Hard Seltzer Surge and White Claw Hard Seltzer Variety Pack Flavor Collection No. 3 are available for purchase at retailers nationwide.