White Claw Hard Seltzer unveils next flavor collection

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White Claw Hard Seltzer unveils next flavor collection

By Gisselle Gaitan - 03/06/2020

Fans of White Claw Hard Seltzer will have some new flavors to try when picking up a box of the beverage.

The Chicago-based company has unveiled its Flavor Collection No. 2, which consists of three new additions — tangerine, watermelon and lemon — that are its newest flavors in 16 months, the brand said.

“Since our launch in 2016, we have only launched six flavors. It takes time to perfect a liquid worthy to bear the White Claw name,” Phil Rosse, president of White Claw Seltzer Works, said. “In the last year, tens and thousands of eager and passionate consumers took to social media requesting new flavors — and we listened.”

Containing 100 calories and 2 g of sugar per 12-fl.-oz. serving, and 5% alcohol by volume, White Claw Hard Seltzer is made with a blend of seltzer water, a gluten-free alcohol base and a hint of fruit flavor, the company said.

Available in six-pack and 12-pack varieties, the Flavor Collection No. 2 launch joins the previously released black cherry, ruby grapefruit, natural lime, mango and pure hard seltzer offerings.