M&M’s spotlights dynamic women with limited-edition packs

M&M’s, which is part of the Mars portfolio of brands, is introducing limited-edition all-female packs to celebrate women who are flipping the status quo.

The limited-edition product will feature the brand’s female Purple, Brown and Green characters in inspirational packaging.

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“The M&M’s brand is on a mission to use the power of fun to create purposeful connections, as we work to create a world where everyone feels they belong,” said Gabrielle Wesley, chief marketing officer at Mars Wrigley North America. “Women all over the world are flipping how they define success and happiness while challenging the status quo, so we’re thrilled to be able to recognize and celebrate them – and who better to help us on that mission than our own powerhouse spokescandies Green, Brown and Purple?”

To celebrate the limited-edition packs, M&M’s is supporting organizations committed to uplifting and empowering women doing incredible work in their respective fields and daily lives. One dollar from every pack sold, totaling $500,000, will go towards the brand’s partnerships with She Is The Music and We Are Moving the Needle.

Additional donations totaling $300,00 outside of the limited-edition packs will go towards Female Founder Collective, Geena Davis Institute on Gender and Media and women who are flipping the status quo, the company said.

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M&M’s also is inviting fans to nominate women in their lives who are doing incredible work for a chance to be featured on the M&M’s platform and receive $10,000 grants to further fund their initiatives. Applications will be open from Jan. 5 to 15.

Lastly, the brand also is working with Aint Afraid, Ashlee Muhammad, Barbiana Liu, Ledania and Liz Marek on original content inspired by the brand’s female characters.