Moon Juice is adding a new supplement to its magnesium line.
Sleepy Magnesi-Om is a magnesium powder supplement that utilizes plant-derived melatonin, also known as phytomelatonin, with two bioavailable forms of magnesium and l-theanine to help users fall asleep faster.
“I wanted to perfect a lifelong tool for sleep in the situations you really need it, like jet lag, accidentally jacking up on late night blue light, postpartum or perimenopause,” said Moon Juice founder Amanda Chantal Bacon. “Sleepy Magnesi-Om is a gentle and sleek 3-way sleep hack. While the microdose of phytomelatonin helps signal to the body that it’s time to drift off, the magnesium and l-theanine help you relax and stay asleep without the morning grog. It’s flavored with organic blackberries and gets its jewel tone from purple carrots and plums.”
[Read more: Natrol intros Soothing Night product line without melatonin]
The non-habit forming sleep aid also contains a light melatonin dose of .3mg, and is derived from French Alfalfa and Australian Chlorella, resulting in a bioidentical, non-animal-based melatonin, the company said.
Sleepy Magnesi-Om is available now in sets of 14 single-use stick packs and will launch in a standard 3.9oz jar later this year.