Mucinex, WNBA MVP Lisa Leslie team up to help consumers with cold and flu symptoms
Mucinex, a Reckitt brand, is reminding consumers of its powerful cold and flu relief and its ability to help get people back in the game via the Ultimate Comeback Pick-Me-Up campaign.
The campaign features three-time WNBA MVP and head coach of Team Triplets in the Big3, Lisa Leslie, with personalized pick-me-up videos.
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"As a professional athlete and coach, I've seen and experienced plenty of comebacks throughout my career—many of which can be attributed to powerful locker room pep talks," said Leslie. "Teaming up with Mucinex on the brand's Ultimate Comeback Pick-Me-Up campaign is a such a natural partnership that has allowed me to stretch my coaching pep-talks beyond my teammates on the court to reach people nationwide who are in need of a pick-me-up."
Running March 1 through March 26, consumers can send their friends and family a Mucinex pick-me-up video, personalized through AI, featuring Lisa Leslie by visiting here and submitting the recipient's first name and location. And if they don't know anyone with symptoms, they also have the option of sending a regular good ol' pick-me-up to anyone who needs it, the company said.
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"Cold and flu symptoms can really get you down both physically and mentally, and whether it's on or off the courts, sometimes you just need a little motivation to get you back in the game," said Mark Pearson, vice president of marketing for health brands at Reckitt. "Mucinex offers relief from a variety of cold, flu and sinus symptoms, but you can't beat a personalized pick-me-up video from one of the greatest basketball players of all time, Lisa Leslie, to help you mount a major comeback."