MyChelle Dermaceuticals expands into CBD with skin care collection
Ahead of celebrating its 20th anniversary with a brand redesign, MyChelle Dermaceuticals is also expanding its reach into the CBD category.
“We believe that personal power comes from within and with a little help, we can all show-up as the best versions of ourselves. We strive to be a catalyst for the type of change that makes your skin look and feel as positive and powerful as you do,” Catie Wiggy, VP of marketing and product innovation said.
With the unveiling of a new CBD skin care line — Enhance — the Louisville, Colo.-based company’s latest launch contains products with hemp-derived CBD, botanical oils and antioxidants.
“Skin Care is never one-size-fits-all,” Wiggy said. “MyChelle knows everyone's skin is unique and beautiful and we embrace and celebrate those differences by offering a diverse line of powerful mix-and-match formulas to meet the needs of all skin types.”
Consisting of a CBD lotion that received Clean Label Project’s Antioxidant Superiority Award, as well as a serum, lip balm and rinse-free wash that were recognized with the Clean Label Project Purity Award, MyChelle’s Enhanced collection is part of its cruelty-free and certified Leaping Bunny offerings.
In addition, the brand is refreshing its image with a “Power from Within” theme, which aims to create a deeper emotional resonance with consumers, the company said.
“We remain committed to full transparency and formulating with clean ingredients. We promise powerful, effective products that make you look good, created by a mission-driven company that you can feel good about supporting,” Wiggy added.