MyChelle Dermaceuticals’ sun care line to launch at Ulta Beauty

Gisselle Gaitan
Online Editor
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Those interested in picking up sun care products from MyChelle Dermaceuticals can now head to their nearest Ulta Beauty to do so.

The Louisville, Colo.-based company announced that ten SKUs from its sun care line will launch at 200 of the beauty retailer’s shelves across the nation, as well as on its website.

“We've always recognized the effects that sunscreens have on the planet, so when we developed ours, we committed to making them reef-safe, mineral-based, and free of destructive chemicals like oxybenzone and octinoxate, which are known to be toxic to marine life and the delicate coral reefs,” Catie Wiggy, Mychelles VP of marketing and product innovation said.

Featured SKUs in the sun care line include the Sun Shield Liquid SPF 50 in non-tined, nude and natural tan; Replenishing Solar Defense SPF 30; Sun Shield SPF 28 in coconut and unscented; Sun Shield Stick SPF 50 in tinted and non-tinted; Replenishing Solar Defense Body Lotion SPF 50; and the Sun Shield Clear Spar SPF 30.

Products in the collection are free of parabens, petroleum, phthalates, silicones, sulfates, urea’s and artificial fragrances and colors, as well as tested for more than 150 contaminants that have not been regulated by the FDA, the company said.

“We are proud to feature The Clean Label Project logo on all MyChelle sun care packaging in 2020 and believe this will help drive sales as an important key brand differentiator,” Wiggy said.