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07/05/2022

Natalist’s latest launches cater to every stage of reproductive journey

The latest products from the brand include CoQ10 Gummies, Prenatal Gummies, Pregnancy Test Strips and an at-home collection of its Women’s Fertility Test.
Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

Natalist, a women’s health brand specializing in products catering to fertility, pregnancy and postpartum needs, is debuting four new products.

The latest launches from the company include CoQ10 Gummies, Prenatal Gummies, Pregnancy Test Strips and an at-home collection of its Women’s Fertility Test.

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The CoQ10 Gummies, formulated with ubiquinone, can help support egg quality and sperm health, the company said.

“A recent Natalist survey told us that 75% of consumers don’t feel particularly confident in understanding their fertility health during a time when the market is full of products that don’t live up to their promises,” said Jenifer Dasho, general manager of Natalist and chief marketing officer of Everly Health. “Natalist is here to change that with fertility, pregnancy and postpartum products designed by moms and doctors to support every step of your reproductive journey.” 

The Prenatal Gummies contain such ingredients as choline to help support spinal cord development; DHA to aid in brain, eye and nervous system growth; folate to help in the prevention of neural tube defects; and iron to aid in supplying oxygen to the fetus, the brand said.

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The Early Pregnancy Strips use 81% less plastic than midstream pregnancy tests, and the Women’s Fertility Test was developed through a partnership with Everlywell that measures five key hormones that influence fertility — luteinizing hormone (LH), follicle-stimulating hormone (FSH), thyroid-stimulating hormone (TSH), estradiol and total testosterone.

Natalist’s portfolio of fertility and pregnancy products can be found online and at such retailers as Target, Whole Foods Market, Rite Aid and CVS Pharmacy.

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