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Natural

  • Baby Magic celebrates 65th anniversary with new ad campaign

    COPPELL, Texas -- Legacy baby brand Baby Magic is celebrating a big milestone by putting the spotlight on dads.

    While dads have often been portrayed as taking a backseat when it comes to parenting, studies and conventional wisdom show that today’s millennial dads are hands-on, involved and engaged in child rearing.  Together, millennial parents are embracing teamwork and striving to share caregiving responsibilities to provide the best upbringing for their little ones.

  • Coty to acquire hair tools maker GHD for $511 million

    NEW YORK -- Coty has reached a definitive agreement to acquire GHD, a premium brand in high-end hairstyling appliances, from Lion Capital LLP for approximately $510 million.

    The deal marks Coty’s first acquisition since it completed the purchase this month of 41 Procter & Gamble Co. beauty brands, including Gucci fragrances, CoverGirl cosmetics and Max Factor makeup. 

  • Curél introduces innovative new moisturizer

    CINCINNATI -- Leading skin care brand Curél is launching a new moisturizer that aims to not only soften but also heal dry skin.

    Curél Skincare says its new Hydra Therapy Wet Skin Moisturizer is a revolution in wet skin technology that doesn’t simply calm, smooth and soften, but also heals dry skin and restores the body’s ability to retain its own much-needed moisture.

  • Indie men's grooming brand launches skin care collection

    EAST ORANGE, N.J. -- Indie grooming brand Scotch Porter is getting into the skin care business with the launch of two new products that complement the company's existing premium, yet affordable grooming line.

    Charcoal & Licorice Restoring Face Wash and Charcoal & Licorice Moisture Defend Face Lotion are the latest additions to the Scotch Porter portfolio. Fueled by the demand of a loyal consumer base, the company says these first items focus on establishing a skin care regimen for the man who likes to look his best at all times.

  • All-natural, organic gain momentum

    The drug channel has seen the all-natural and organic beauty categories grow aggressively in recent years. The roster of brands offering natural and organic skin and hair care products has expanded, and consumers have more knowledge and choices when it comes to natural beauty than ever before.

    (To view the full Category Review, click here.)

  • Multicultural beauty grows, some lean toward natural

    A lot of brands, both indie and mainstream, are rethinking their strategies when it comes to beauty products aimed at multicultural consumers.

    (To view the full Category Review, click here.)

  • Elevating beauty: Unlocking the health connection

    Anyone without a clear vision of the link between wellness and beauty hasn’t heard CVS Health’s VP/merchandise manager for beauty and personal care Alex Perez-Tenessa describe the synergy.

    (To download Special Report: Double Down on Health, click here.)

    The health-beauty connection is a driving force for the company as it continues rolling out its new “Elevate Beauty” concept, which is now in about 2,000 of its stores.

  • Éclair Naturals sweetens bath time

    CHATSWORTH, Calif. — Natural beauty brand Éclair Naturals is leveraging the popularity of the latest bath craze with its popular and fun Fizzy Bath Cupcakes. Infused with almond oil, vitamin E and botanical extracts, Fizzy Bath Cupcakes gives consumers a natural soak, with the benefits of skin moisturizing, soothing and conditioning. Fizzy Bath Cupcakes are available in five scents: eucalyptus, rosemary and mint; grapefruit orange; lavender and vanilla; sandalwood; and breeze. All Éclair Naturals products are gluten free.

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