Nature’s Bounty becomes The Bountiful Company
Nature’s Bounty has a new name. The vitamin maker — whose brands include Nature’s Bounty, Solgar, Pure Protein, Osteo Bi-Flex, Sundown, Body Fortress, Met-Rx, Ester-C and Dr.Organic — now will be known as The Bountiful Co.
The company said that the new name — which includes a rebrand — is meant to develop a corporate identity that best tells the story of what the company is about and where it is going.
“This is an important time and inflection point for our organization. After three years, the time is right to evolve our corporate identity to better tell the story of who we are and where we are going,” said Paul Sturman, president and CEO of The Bountiful Co. “I’d like to thank our more than 4,000 colleagues around the globe who have worked so hard to transform this great company.”