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Nestlé Rallies Nut Butter Bombs transform indulgent snacking

Nestlé Rallies Nut Butter Bombs are currently available in brownie almond butter and salted cashew butter flavors, while raspberry peanut butter will launch in 2022.
10/20/2021
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Nestlé is looking to give consumers a wider range of options when it comes to choosing a sweet and indulgent snack.

New from the Arlington, Va.-based company are the Rallies Nut Butter Bombs.

Made with nut butter and premium chocolate, these chilled snacks are made without the use of artificial colors, flavors or preservatives, the company said.

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Available in three varieties, options consumers can choose from include:

  • Brownie Almond Butter, filled with dark chocolate, almond butter and almond pieces, its shell is made from milk chocolate;
  • Salted Cashew Butter, made with cashew butter, it is covered in a dark chocolate coating; and
  • Raspberry Peanut Butter, hitting shelves in 2022, it contains a dark chocolate coating and a peanut butter center that is dotted with raspberry pieces.

“Between family, work, and the stress of their daily lives, consumers are struggling to find opportunities and ways to prioritize themselves throughout the day. 74% of consumers say “treating oneself” is the main driver of comfort snacking to combat slumps in their busy lifestyles.  Eventually, we all need a ‘pick me up,’” Michael Darman, the innovation manager at Nestlé USA said. “Nestlé Rallies offers a delicious treat with less added sugar than consumers are used to finding in similar snacks. The indulgence is a grab-and-go option and a fresh, elevated take on a traditional treat. From the initial bite into the chilled chocolate shell to the rich, smooth textures of the nut butter filling, we’re providing a treat that combines delicious ingredients to help consumers take on their day.”

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Consumers can find Nestlé Rallies Nut Butter Bombs in the refrigerated aisle of select Hy-Vee stores, as well as online at NestleRallies.com. in a package of three individual bombs that retails for $2.49 and a package of six for $19.99.

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