Neutrogena relaunches its Skin360 app
The Neutrogena Skin360 app is making a comeback.
After the first-generation edition of the app launched in 2018, the brand’s Skin Tech team received insight into what consumers want and optimized the app based on such key learnings as featuring more science-based information, access to experts, personalized recommendations, tool-free analysis, and the ability to track any skin care product used to understand how routine impacts skin over time, the company said.
“The next generation of skincare must be tailored to individual needs, concerns and goals as consumers crave a holistic view of factors impacting their skin and they want expert guidance on how to achieve their best skin ever,” Kerry Sullivan, the vice president and general manager of Neutrogena at Johnson & Johnson Consumer Health, said. “The Neutrogena Skin360 app helps bridge the gap in knowledgeable, personalized, science-based skincare and supports users in sticking to a routine that helps deliver their personal skin health goals.”
Now, the latest version of the Neutrogena Skin360 app combines advanced skin imaging, behavior coaching and artificial intelligence to provide users with actionable and personalized steps to help achieve desired skin health goals.
At the heart of the app is the Neutrogena AI Assistant, or NAIA, who is powered by artificial intelligence and builds a relationship with users by initiating text conversations to determine their skin care personality, approach to skin care and current routine. NAIA also helps users identify an 8-week goal that is monitored and supported with behavioral coaching, the company said.
“As part of the world’s largest healthcare company, we combined 60 years of skin health experience with 30 years of proven, sustainable behavior change research to build a powerful, comprehensive and highly-advanced skin health algorithm,” Michael Southall, global R&D lead, Neutorgena Skin Tech, Johnson & Johnson Consumer Health said. “As more data is tracked, NAIA will use machine learning to improve analysis and recommendations, getting more precise and intelligent.”
The Neutrogena Skin360 app is available to download from the Apple App Store and Google Play for free use on iPhone and Andriod devices.