Neutrogena is working overtime when it comes to emphasizing the importance of sun safety.
Just on the heels of launching a new campaign, the beauty brand also announced that it is working with retailer Walgreens and the Melanoma Research Foundation to highlight the importance of healthy sun habits.
Included as part of the partnership is the education of more than 3,000 Walgreens Beauty Consultants nationwide in order to enhance their understanding of skin protection from the sun, the company said.
In addition, Neutrogena, Walgreens and the Melanoma Research Foundation will bring further awareness to the campaign through a series of educational Facebook Live conversations and social media content.
When it comes to physical stores, consumers will be able to find educational content via a QR-code on specialty Neutrogena sunscreen products that include skin cancer prevention information and resources to help consumers perform self-skin checks, the company said.
“The continued rise of skin cancer is alarming, especially when you think that it is among the most preventable cancers,” Kerry Sullivan, general manager at Neutrogena said. “We’re dedicated to the eradication of preventable skin cancer and have long advocated for greater education and promotion of sun safe behaviors because we know it is imperative to total skin health and well-being. We’re thrilled to be partnering with Walgreens and the Melanoma Research Foundation to enhance these life-saving efforts through collective advocacy and consumer education, so that we all can live life more safely under the sun.”
Lastly, through this campaign, the companies look to raise funds for the Melanoma Research Foundation in order to help broaden its research, as well as increase access to free educational materials to Black and Hispanic communities and drive its prevention efforts with communities of color.
Funds will be raised through the purchase of specially marked and limited-edition Neutrogena sunscreens, which will be available exclusively at Walgreens.