New Products

MIAMI — Women who long for smooth, manageable hair but don't want to spend their money on a pricey salon treatment now will have a new at-home option with the launch of KeratinPerfect at Sephora in May.

JOHNSON CITY, N.Y. — A Native American tribal clinic in Redding, Calif., that fills some 300 prescriptions per day has adopted a pharmacy automation system made by Innovation, the company said Friday.

TARRYTOWN, N.Y. — Kraft Foods' Gevalia premium coffee will arrive in U.S. supermarkets, mass merchandisers and other retail outlets this summer.

The company said consumers should expect to see Gevalia — a line that includes traditional roast, traditional roast whole bean, house blend, house blend decaf, French roast, French roast whole bean, Colombia and espresso roast varieties — on store shelves this August.

SPARTA, Mich. — Old Orchard Brands has introduced a Kosher-certified grape juice in time for the Passover holiday.

Old Orchard's Kosher-certified 100% concord grape juice is available in 64-oz. bottles for a suggested retail price of $5.18 per bottle.

HYDERABAD, India — The Food and Drug Administration has approved Dr. Reddy's version of an allergy medication that recently received Rx-to-OTC switch approval, the generic drug maker said.

Dr. Reddy's fexofenadine HCl tablets are bioequivalent versions of Sanofi-Aventis’ Allegra, which received Rx-to-OTC switch approval from the FDA in January.

The fexofenadine HCl Rx market had branded and generic sales of approximately $452 million for the 12 months ended last December, according to IMS Health.

NEW YORK — Drug manufacturers are coming up with new versions of their drugs for erectile dysfunction as those drugs’ loss of patent protection and subsequent generic competition draw near, according to published reports.

NEW YORK — A baby brand has introduced a new line of 100% BPA-free, eco-friendly baby bottles.

BornFree's eco-friendly bottles include Eco Classic and Eco Deco varieties, which are available in 5-oz. and 9-oz. sizes. What's more, the company said that its baby bottles can be returned to BornFree for recycling, where they will be recycled into other products, such as toys and furniture.

LAVAL, Quebec — Neptune Technologies & Bioressources last week announced that Bayer HealthCare’s consumer care division formally has launched its Arctic Wonder proprietary Neptune Krill Oil in the United States following a successful market test.

Bayer's market test, conducted over the last year with NKO under its Arctic Wonder brand, was performed in the U.S. Internet direct-response e-commerce channel of trade.