New Products

FORT COLLINS, Colo. — Water Pik, a maker of personal healthcare products, has announced the launch of its new Waterpik water flosser for kids.

The tool features new water flosser technology and, according to the manufacturer, is proven to be up to twice as effective as traditional floss. Recent studies show that it removes 99.9% of plaque from treated areas and is more than three times as effective as string floss for cleaning around braces.

LOS ANGELES — In celebration of its newly launched acne-fighting skin care line at Duane Reade, HappyMe Skincare is throwing a bon voyage bash for blemishes during the week of April 11 to 15 at select Duane Reade locations throughout New York.

To bid farewell to pimples, the "HappyMe Going Away Party for Pimples" will offer attendees a free consultation with an esthetician, plus HappyMe samples. HappyMe also is giving away an iPad to one sweepstakes winner.

LINCOLNSHIRE, Ill. — The Food and Drug Administration has accepted a regulatory approval application for a topical treatment for low testosterone made by Teva Pharmaceuticals and BioSante Pharmaceuticals, BioSante said Wednesday.

The two companies said the FDA had accepted their application for Bio-T-Gel and expected to complete its review by mid-November.

LAVAL, Quebec — Neptune Technologies & Bioressources last week announced that Bayer HealthCare’s consumer care division formally has launched its Arctic Wonder proprietary Neptune Krill Oil in the United States following a successful market test.

Bayer's market test, conducted over the last year with NKO under its Arctic Wonder brand, was performed in the U.S. Internet direct-response e-commerce channel of trade.

INDIANPOLIS — Australian Gold sun care brand took its national launch into the spotlight on April 10 as the task sponsor for the sixth episode of NBC's "The Celebrity Apprentice."

Australian Gold recently brought its outdoor sun care range to the national market, and to mark this expansion, the brand enlisted the help of Donald Trump and his show, "The Celebrity Apprentice." In the episode, the celebrities were in charge of creating a marketing event for Australian Gold using a 10-in.-by-10-in. glass box.

MIAMI — The push by retailers to offer and promote private-label brands remains strong as Navarro Discount Pharmacies unveiled its own private-label brand of Hispanic products across a range of categories, including beauty, over the counter, food, body and baby.

The new Vida Mia ("my life") line will feature bilingual packaging. It is being launched under Magellan Distribution Solutions, a wholesale and export company that is a wholly owned subsidiary of Navarro.

CLEVELAND — A new collection of gardening kits for kids has entered the market.

Eco Plant Pals are available 18 different styles, including such plants as aloe vera, cactus and more, and feature their own trading card, decal and planters made from corn-based plastic, which are biodegradable and renewable.

Eco Plant Pals currently are available for $2.99 each at 5 Below stores and online at DuneCraft.com.

NEW YORK — Sunbow has announced the launch of a new sunscreen line for children called Sunbow Sunscreen, as well as a new website to offer parents a resource for sun protection.

Featuring proprietary formulas with natural ingredients, this new collection is comprised of seven SKUs formulated with micronized zinc oxide formulas to provide an UVA/UVB barrier, without such chemical actives as oxybenzone or octinoxate.