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Iron Girl, a women's energy bar, makes debut
TAMPA, Fla. — Nestle Performance Nutrition and its PowerBar brand have teamed up to introduce a new energy bar for women.
Iron Girl is a co-branded women's energy bar that was produced by PowerBar and Iron Girl, an athletic event series consisting of 13 races nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon. Iron Girl is part of World Triathlon, producers of the Ford Ironman World Championship in Kailua-Kona, Hawaii.
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Larry King and wife star in BreathGemz campaign
ENCINO, Calif. — Larry King is taking on a new role for television viewers who are used to seeing him behind the hosting desk at CNN, as he will serve as the spokesman for BreathGemz, a breath freshener product.
King and his wife, Shawn, will star in a widespread media campaign to nationally launch the product, a minted coated capsule that is ingested by swallowing.
BreathGemz comes to the market from Anthony and Lauren Raissen's Gemz Brands USA. The husband and wife team have successfully launched many national brands.