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Age, smartphone usage awaken sales
Overall, the sale of all sleep remedies were up 6.1% to $707.9 million across total U.S. multi-outlets for the 52 weeks ended Nov. 27, 2016, according to IRI. Procter & Gamble’s ZzzQuil still leads the category. Sales of the liquid formulation are outpacing category growth with an uptick of 8.4% to $85.3 million, or 12% of total category sales.
(To view the full Cough-Cold Report, click here.)
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The ‘humanization’ of pets
Americans can’t do enough for their furry friends. To that end, growth continues to be the watchword in the pet care category.
Research released by the American Pet Products Association, or the APPA, indicated that American consumers would spend a total of $62.75 billion on pet supplies and care in 2016, up from $60.28 in 2015 and $58.04 in 2014.