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  • Colgate launches new Optic White Toothbrush + Whitening Pen duo

    NEW YORK — Colgate-Palmolive has introduced its new Colgate Optic White Toothbrush + Whitening Pen — the first-ever toothbrush with a built-in whitening pen.  

    The new Colgate Optic White Toothbrush + Whitening Pen is aimed to provide a convenient, affordable way to achieve high-impact teeth whitening at home, with whiter teeth in two days, the company stated.

  • Oscar Mayer debuts new protein packs

    MADISON, Wis. — Oscar Mayer, a Kraft Foods Group brand, announced the introduction of the new P3 Portable Protein Pack, which the company designed for active consumers looking for a snack to help get them through the day.

    The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

  • Omron launches Alvita Ultimate Pedometer

    LAKE FOREST, Ill. — Omron Healthcare on Monday launched the Alvita Ultimate Pedometer, which replaces its HJ-112 model. The new pedometer uses Tri-Axis technology to count steps accurately almost anywhere the device is positioned, including the hip, pocket or a purse. It has four activity modes for both regular and aerobic activities, and stores up to seven days of information on the display.

  • Naterra International expands portfolio with new Aqua Spa

    NEW YORK — Naterra International, the maker of Tree Hut and Baby Magic, has developed a new bath and body care line called Aqua Spa.

    The line includes a trio of spa-inspired bath and body collections infused with deep-sea minerals and a Marine Youth Complex to help battle the signs of aging. Each collection includes a bath soak, bath oil, body cleanser and a crème. The three scents in the collections are: 

  • Beauté de Maman begins national retail rollout

    WESTPORT, Conn. — TriStar Wellness Solutions has announced that its Beauté de Maman brand of beauty and wellness products for pregnant and nursing women has begun its national rollout to drug store, grocery and natural food retailers across the country.

    Following a test at selected retail locations during the second half of 2013, the brand will now begin significant retail expansion in 2014. The brand expects to achieve retail distribution in more than 5,000 stores by the end of 2014.

  • HungerShield adds iced tea to the appetite suppressant mix

    SCARSDALE, N.Y. — HungerShield recently expanded its diet aid, adding an iced tea flavor. 

    "We developed this new flavor because while customers love the original taste of lemon-lime HungerShield, the iced tea version offers the option of a slightly sweeter, less tart variety in a refreshing flavor most people love," said Dafna Chazin, HungerShield co-founder. "We believe that we will be pleasing thousands of current and new customers everywhere with this new, delicious alternative.”

  • CVS Caremark becomes contributing member of CommonWell Health Alliance

    ORLANDO, Fla. — CommonWell Health Alliance, the health information technology vendor-led interoperability effort, announced on Monday that CVS Caremark has joined as one of the newest contributing members of the organization.

    CVS Caremark joins founding members Allscripts, Athenahealth, Cerner, CPSI, Greenway, McKesson and Sunquest and service provider RelayHealth in the Alliance's work.
     

  • GoGargle! named Best New Product at ECRM Cough-Cold, Analgesics and Allergy

    AMELIA ISLAND, Fla. — O'Connor Companies' new product GoGargle! was named Best New Product last week at the ECRM Cough-Cold, Analgesics and Allergy meeting. GoGargle! is an effervescent salt gargle that soothes and moisturizes dry and irritated throats in a new way. 

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