New Products

NEW YORK — Pet supplements represent a new mostly untapped market opportunity for the OTC section in the retail pharmacy setting. Consumers spent an estimated $52.9 billion last year on their pets, up 3.7% as compared with 2011 actual sales, according to the American Pet Products Association.

PARAMUS, N.J. — Inergetics will be breathing new life into diet aid brands Bikini Ready and SlimTrim, the company noted on Monday. Those are two brands the company recently acquired from Whole Products Group that will be the focus of presentations at the ECRM Vitamin, Diet & Sports Nutrition conference being held in San Antonio this week. 

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NEW YORK — It’s official. Actress Drew Barrymore — through a collaboration with Maesa, a creator and manufacturer of beauty products — is launching her new Flower cosmetics line in Walmart.

Sales of sun care products experienced a boost in sales as consumers increasingly understand the importance of protecting their skin from the sun’s harmful rays and manufacturers develop products that promise to deliver greater performance.

According to SymphonyIRI, sales of suntan lotion rose more than 7% for the 12 weeks ended Dec. 2 at total U.S. multi-outlets, which covers supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains.

WHITE PLAINS, N.Y. — Sabra Dipping Co. has added a new Grab N Go pack featuring Sabra’s Homestyle Medium Salsa and Tostitos Bite Size Rounds tortilla chips to its lineup of popular Grab N Go fresh snacks.

The new product marks the first time Sabra has offered its refrigerated salsa in a single serving size. Sabra salsas are made from hand-selected tomatoes that are combined with chunky vegetables, herbs and spices. Suggested retail on the new product is $2.99.

With sleep aids rising from the floor level shelf across several analgesic planograms, the category that features several dietary supplement players is becoming more prominent. Sales of melatonin, the natural ingredient most often associated with calming and sleep, were up 35.8% to $123.9 million for the 52 weeks ended Oct. 28, according to SymphonyIRI Group across its total U.S. multi-outlet data set.

Interest in vitamins, minerals and supplements as a viable consumer product with strong profit-bearing potential has got to be at an all-time high right now, judging from the number of merger and acquisition deals scrolling across the latest finance news feeds.