New Products

KENNEBUNK, Maine — Tom's of Maine on Friday announced the launch of Goodness Report, a new way for consumers to learn more about the company's ingredients, packaging, waste, water, energy and community.

PARAMUS, N.J. — Oceans Omega launched its omega-3 EPA/DHA enhanced water product, branded Omega Infusion, into 100 H-E-B stores with Healthy Living Departments, the company announced.

ENGLEWOOD, N.J. — Popcorn, Indiana has announced a new flavor to add to its line of FIT popcorn snacks: FIT Real Butter.

FIT Real Butter received certification from the American Heart Association and earned the Heart-Check mark, meeting the organization¹s requirements for heart-healthy foods as part of an overall healthy diet.

PARSIPPANY, N.J. — Pinaccle Foods brand Birds Eye has encouraged kids to eat their vegetables while simultaneously increasing its sales — and health advocates are taking notice. The frozen vegetable brand was invited to share its strategy at the Partnership for a Healthier America's 2013 Building a Healthier Future Summit this week.

An even skin tone, flawless complexion and radiant glow — every girl wants it, and manufacturers continue to heed the call by bringing to market new facial products that promise to offer the latest in innovation, as well as better coverage and greater results.

One example is Revlon, which is building upon its SmartShade franchise with the new SmartShade Mousse Makeup, which promises to instantly adjust skin tone. There's also the new SmartShade Power Blush, the first powder blush for the franchise.

NEW YORK — Mass market beauty brands are increasing their focus on serving the skin care needs of post-menopausal women as evidenced by several new launches in the pipeline.

Lumene, a European skin care and cosmetics brand from Finland, has developed Complete Rewind, a new anti-aging skin care line that leverages anti-glycation technology. The line is especially geared toward women ages 50 years and older. The line hits retail in June/July.

ANAHEIM, Calif. — Aculief on Friday will showcase its recently released Aculief "wearable acupressure" product at the Natural Products Expo West here. 

Aculief applies pressure to the LI4 acupressure point, located between the thumb and forefinger. The LI4 has been used in traditional Chinese medicine to relieve tension and to promote your body’s natural flow of energy. 

NEW BRITAIN, Conn. — Stanley Tools is celebrating the 50th anniversary of its launch of the PowerLock tape measure line by releasing a limited-edition series of five tape measures featuring new designs to highlight its history, the company said Friday.