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Hillshire plans aggressive frozen breakfast expansion
CHICAGO — Hillshire Brands will introduce new products in the frozen breakfast category over the next few years in an effort for the company to become the most innovative meat-centric food company throughout North America.
According to the Chicago Tribune, Hillshire, backed by an enhanced marketing and advertising campaign, will offer new easy-to-heat breakfast bowls, quesadillas, burritos and egg sandwiches.