New Products

HYDERABAD, India — The Food and Drug Administration has approved a generic diabetes drug made by Aurobindo Pharma, the drug maker said.

Aurobindo announced the approval of pioglitazone tablets in the 15 mg, 30 mg and 45 mg strengths, in addition to the earlier tentative approval it received for pioglitazone and metformin hydrochloride tablets in the 15 mg/500 mg and 15 mg/850 mg strengths.

EAST HANOVER, N.J. — Today, Honey Maid announced the launch of the Made Co. initiative, a unique contest series through which kids ages 6 to 12 years will have the chance to win opportunities to have their ideas brought to life with the help of industry experts. Made Co. was developed to encourage kids to cultivate their imagination and creativity, and inspire them to make things. The launch of the Made Co. initiative coincides with a series of TV commercials for the brand's newest snack, Honey Maid Grahamfuls filled crackers.

OMAHA, Neb. — Sergeant's Pet Care Products has launched a generic version of a commonly used spray for killing fleas and ticks in dogs and cats, the company said Tuesday.

Sergeant's announced the launch of Pronyl, a version of Sanofi's Frontline. Pronyl uses the same active ingredient, Fipronil, but also uses what the company calls Bag-on-Valve technology that allows a continuous and quiet spray from any angle.

PARSIPPANY, N.J. — For years, toddlers have started their mornings watching Elmo and Cookie Monster on "Sesame Street." Now they can also enjoy these characters' friendly faces at breakfast and snack times throughout the day. Post Foods has introduced Post Sesame Street cereal, a wholesome, whole grain, oat-based cereal for children.

BOSTON — Early this summer, you can expect to see Sam Adams Boston Lager in what the company is calling the Sam Can: a can two years in the making that beer manufacturer Sam Adams said it believes offers a slightly better drinking experience than the standard beer can.

NEW YORK — U.K.-based celebrity hairstylist, Lee Stafford, is adding in February five new products to his hair care collection, which first launched in the United States last May.

The new products include the Lee Stafford Breaking Hair shampoo, conditioner and hair treatment, as well as the Lee Stafford ArganOil from Morocco Miracle Shine Spray and the Lee Stafford Sun Kissed Lightening Spray. The products will be available at Ulta locations nationwide and online at www.Ulta.com.

NEW YORK — Maroon 5 front man, Adam Levine, debuted in February his own signature fragrance for men and women.

NEW YORK — Specific Beauty, a treatment line for “multi-hued” skin that was developed by dermatologist Heather Woolery-Lloyd, has introduced its new Specific Beauty Dark Spot Corrector Pads.