New Products

SWIFTWATER, Pa. — Sanofi's vaccine's division has launched a new treatment for head lice, the company said Monday.

Sanofi Pasteur announced the availability of Sklice (ivermectin) lotion in the 0.5% strength. The drug is approved for patients ages 6 months and older.

The company said head lice cases have increased rapidly in the United States, affecting between 6 million and 12 million children ages 3 to 11 years each year.

ROCHESTER, N.Y. — PharmaSmart International and Microlife will offer an integrated assessment of cardiovascular health risk factors to healthcare providers under a new partnership between the companies.

DENVER — UrgentRx will be adding an allergy relief product to its portfolio of on-the-go OTC solutions in October, the company recently announced.

The new product, called Allergy Attack Relief to Go and formulated with 25 mg of diphenhydramine, will be available as a raspberry-flavored powder that will retail for a suggested $1.39.

PARSIPPANY, N.J. — Watson Pharmaceuticals has launched an authorized generic version of a respiratory disease drug used in children and adults, the drug maker said Monday.

Watson announced the launch of an authorized generic version of Sunovion Pharmaceuticals' Xopenex (levalbuterol hydrochloride) inhalation solution under an agreement with Sunovion. The drug is used to treat and prevent bronchospasm in patients ages 6 years and older with reversible obstructive airway disease.

NEW YORK — Living Essentials is planning to expand its portfolio into snack bars in early 2013, according to a Reuters report published last week. The low-calorie snack bar will hold off hunger for three hours, according to the report. The brand name of the new bar was not disclosed.

Snacking is no longer limited to between-meal munching. “The food culture is changing, and snacking occasions are much broader,” said Blaine Becker, a representative for The Hartman Group. Becker said consumers are snacking more frequently during the day and often are reaching for more substantial, healthier snacks.

Research from The Hartman Group indicated that for millennial consumers, the lines between meals have blurred, and “three squares” a day are being replaced by smaller, more frequent meals.

The slew of new facial anti-aging products hitting the mass market shows little signs of slowing — despite the lackluster category sales — as manufacturers feverishly work to stay on the cutting edge of innovation and bank on consumers’ undying desire to turn back the hands of time.


According to SymphonyIRI Group data, sales of facial anti-aging products slipped 0.8% to just shy of $800 million at food, drug and mass (excluding Walmart) for the 52 weeks ended July 8.


NEW BRUNSWICK, N.J. — Johnson & Johnson Consumer earlier this summer put the freeze on pain with the launch of its Bengay Zero Degrees line extension, an external analgesic rub that makes its home alongside the frozen peas in the freezer. According to the company, it’s the first and only topical pain reliever that can be stored in the freezer. Sales of the Bengay brand were up 6.4% to $8.9 million for the 12 weeks ended July 8 across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data.