New Products

LONDON — Stiefel, a GlaxoSmithKline company, announced the availability of Sorilux foam by prescription.

The product is a topical treatment of plaque psoriasis in patients ages 18 years or older. Sorilux foam utilizes VersaFoam technology. VersaFoam-AEF (aqueous-based emulsion formulation) is free of ethanol, preservatives, parabens and fragrance, Stiefel said. The company also noted the foam is the only vitamin D3 analog treatment in a topical foam formulation.

In July, the country’s largest trade group representing the drug industry released a report showing nearly 200 drugs under clinical development or Food and Drug Administration review for treating mental disorders.


The Pharmaceutical Research and Manufacturers of America released a report listing 187 drugs, including 52 for depression, 37 for schizophrenia and 26 for anxiety disorders.


A number of smaller manufacturers of male contraceptives are launching into the market to challenge the big three: Church & Dwight (72.8% dollar share in the category), Ansell Healthcare (11.6% dollar share) and Reckitt Benckiser (11.5% dollar share).


It’s one factor expected to drive more marketing around the category. Sales of condoms for the 52 weeks ended June 10 reached $295.5 million, up 5.1%, across food, drug and mass (excluding Walmart), according to SymphonyIRI Group.


Parents obviously want the best of the best for their little bundles of joy, and skin care products are no exception. That means often opting for those items that are free of such ingredients as artificial colors and parabens.


According to SymphonyIRI Group, sales of baby lotions totaled nearly $54 million, down 0.35%, for the 52 weeks ended June 10 at food, drug and mass (excluding Walmart), as sales of baby soaps rose 3.42% to $111 million during that same period.


SKILLMAN, N.J. — Oral care brand Rembrandt is turning heads with its new Intense Stain stain dissolving strips. Yep, dissolving! These strips are ideal for those who love foods that can leave surface stains — like coffee, tea and wine — but want whiter teeth. These strips promise to noticeably whiten surface stains and dissolve on the teeth in five to 10 minutes. After two weeks of use — twice daily — teeth will be noticeably whiter, and the strips also help protect against the build-up of future stains.

ST. LOUIS — Energizer is showcasing some of its new products at this year's Outdoor Retailer show, which includes the company's new Light Fusion Technology line.

Sparked by consumer demand for more versatility, flexibility, durability and overall performance from their flashlights and lanterns, Light Fusion Technology lights transmit light throughout slim acrylic panels manufactured through a laser-etching process. The result is clean, uniform light and more compact form for easier packing and carrying, Energizer said.

Incorporated into the new store formats currently being rolled out by both Walgreens and Rite Aid is a new store associate position with the primary function of proactively engaging customers in the OTC aisle. Walgreens calls them Health Guides; Rite Aid calls them Wellness Ambassadors.