New Products

MINNEAPOLIS — Betty Crocker has added new Shake-n-Pour desserts and cereal-flavored muffins to its portfolio.

Colgate-Palmolive announced in late July its second-quarter results and indicated that North American business remains solid, with market share on the rise in such categories as toothpaste and manual toothbrushes.

LOS ANGELES — Designer Protein on Tuesday announced the launch of a reformulated line of Designer Whey protein powders.

Jarden Corp., a Germany-based condom manufacturer, will be attempting to carve out a space in mass retail with a grassroots marketing effort targeting college-age men with a message that its Billy Boy brand of condoms is not only fun, but it’s the “better built” condom.

Apparently less is more when it comes to mouthwash. According to SymphonyIRI Group data, the mouthwash segment has essentially been flat for the 12 weeks ended June 10, yet there proved to be one shining star in the mix: Listerine Zero.

The old adage “less is more” comes to mind when thinking of the Listerine Zero mouthwash by Johnson & Johnson Healthcare Products division of McNeil-PPC. The mouthwash offers a less intense mint flavor and is an alcohol-free formula. It contains four essential oils found in Listerine Antiseptic for bad-breath protection.

EAST HANOVER, N.J. — Honey Maid has introduced a line of filled graham crackers.

New Grahamfuls are individually-wrapped snacks made with real honey and 100% whole grain offering 10 g of whole grain per serving. The new product comes in three varieties, including peanut butter, peanut butter and chocolate and banana vanilla crème.

Kiss My Face, a maker of natural beauty and personal care products, is expanding its portfolio of oral care products with two toothpastes: Triple Action Fluoride and Fluoride Free.

The two new pastes are in addition to the brand’s gel formulations that include Whitening, Whitening with Fluoride, Sensitive and Triple Action Gel.

Kiss My Face Triple Action toothpaste has:

• Anti-plaque benefits with xylitol and tea tree;

• Xylitol to help fight cavities and promote a healthy smile;

ST. LOUIS — Energizer is showcasing some of its new products at this year's Outdoor Retailer show, which includes the company's new Light Fusion Technology line.

Sparked by consumer demand for more versatility, flexibility, durability and overall performance from their flashlights and lanterns, Light Fusion Technology lights transmit light throughout slim acrylic panels manufactured through a laser-etching process. The result is clean, uniform light and more compact form for easier packing and carrying, Energizer said.