News Briefs

Hot Pockets is taking the work out of lunch prep with its first-ever sandwich that does not require a microwave.

Deliwich, which features full slices of deli meat and real cheese, is wrapped in a soft roll that can be taken on the go frozen, the company said.

The convenient thaw-and-eat sandwiches are available in cheddar and ham, turkey and Colby, cheese melt, and pepperoni and mozzarella varieties.

“New Hot Pockets Deliwich is a high-quality sandwich with a little more ‘chill’ and major convenience for busy parents and their kids,“ said Andy Godish, brand marketing manager of the Hot Pockets brand. “Deliwich offers an easy, great-tasting lunchbox option that stays fresher longer and is always ready to enjoy by the time lunch rolls around.”

Each box of Hot Pockets Deliwich contains four individually wrapped sandwiches that retail for $7.49 at select retailers nationwide.

Hyland’s Naturals has rebranded its look with a new campaign, identity, logo, website and media launch set to reflect its growing consumer health products portfolio and strategy focused on the vitamins, minerals and supplements category.

As part of this refresh, the company announced that it will launch more than 20 new natural wellness products in the coming year that address the growing demand for natural and effective health products.

“While our business has transformed and grown dramatically over the past several years, it became clear that our customer needs were changing and we have not evolved at the same pace; we needed to accelerate our innovation platform to meet their needs," said CEO Will Righeimer.

The new logo reflects the company’s new modern outlook, which focuses on natural wellness and family-friendly, as well as its clean approach to all products. With its new brand colors, Hyland’s Naturals focused on clean and crispy hues, specifically with the clean white backgrounds to the rich blue and green, the company said.

“The rebranding of Hyland’s Naturals reflects a change both inside the company and out, with a strategy focused on innovation and expanding our consumer health category leadership while building upon our rich history and significant brand awareness,” Righeimer said.

Fans of the cinnamon-flavored milk found at the bottom of cereal bowls will be reaching for a new hot drink mix from Swiss Miss and Cinnamon Toast Crunch.

The new Swiss Miss Cinnamon Toast Crunch Cinnamilk is a hot drink mix that contains Cinnamon Toast Crunch Cinnadust, marshmallows and a creamy Swiss Miss base, the Chicago-based company said.

“We love creating sweet, warm moments of indulgence,” said Audrey Ingersoll, vice president/general manager of sweet snacks at Conagra Brands. “Our new Swiss Miss Cinnamon Toast Crunch Cinnamilk hot drink mix is another delicious way for Swiss Miss to deliver happiness in a mug.”

To prepare a serving of the drink mix, consumers simply need to combine hot water with the mix and then stir in the second envelope containing the Cinnadust and marshmallows.

“We know the Cinnamilk left at the bottom of a cereal bowl is one of our fans’ favorite parts about the product,” said Astrid Perez Martin, senior brand manager for Cinnamon Toast Crunch at General Mills. “This is why we're delighted to partner with Swiss Miss to create a delicious new beverage that gives our fans a unique way to experience the unmistakable Cinnadust-flavored milk during new parts of their day.”

Each box of Swiss Miss Cinnamon Toast Crunch Cinnamilk, which includes six pairs of drink mix, will be available at e-commerce outlets, grocery stores and mass retailers for the suggested retail price of $2.99.

Nautica has dropped a brand-new fragrance that is better for the planet.

Inspired by life on the water, Nautica Oceans Pacific Coast is designed for the man who wants to make eco-conscious purchases without having to sacrifice fragrance and grooming standards, the company said.

The clean and vegan eau de toilette is water-based, free of alcohol, and provides a non-drying and long-lasting scent. The fragrance comes in recyclable packaging, including a 25% PCR glass bottle with a removable pump, 90% PCR plastic cap and water-based ink to reduce environmental impact.

Created with fresh scents to capture the essence and energy of the Pacific Ocean, the fragrance’s sunlight zone contains wild coastal mint, white pepper and oyster leaf notes.

The twilight zone of the fragrance features stone pine, lavender and geranium scents, and the midnight zone has patchouli, Sulawesi, drift pinewood and tonka bean notes.

Available in an eau de toilette that retails for $39.99 and deodorizing body spray that retails for $9.99, Nautica Oceans Pacific Coast can be found at national retailers including Walgreens, Walmart and Amazon.

Procter & Gamble is debuting a brand-new hair care line for the natural personal care category.

Super Nature features products formulated with ingredients sourced from nature, including sustainably sourced potent aloe and craft plant-powered cleansers and conditioners to leave hair and the world better than how it was found, the company said.

Made without parabens, sulfates, dyes or mineral oil, the line is PETA-certified cruelty-free, made from 96% naturally derived formulas and is pH balanced.

Products that are part of the line include Gentle Moisture Shampoo and Conditioner, designed to cleanse hair without stripping, nourish and infuse moisture to the hair leaving it healthy, soft and protected from damage, the company said.

Safe for color-treated hair, Super Nature’s products are available exclusively at Costco.

MegaFood wants to aid consumers who are having difficulty getting a good night’s sleep.

The latest launch from the Manchester, N.H.-based company is the Extra Strength Sleep Melatonin Gummies.

Featuring 10 g of melatonin per serving in an orange blossom flavor, the gummies are formulated to help consumers fall asleep quickly, the brand said.

Made with chamomile and lemon balm, the product is Non-GMO Project Verified, Certified Glyphosate Residue Free and does not contain high fructose corn syrup or gelatin.

“Sleep plays a critical role in our overall health and wellness, and getting enough sleep at night should never feel unattainable,” said Erin Stokes, a naturopathic doctor and medical director at MegaFood. “Our new Extra Strength Sleep Gummies are intended for occasional use to help you fall asleep faster and support a healthy sleep cycle.”