Luster Products has expanded its Luster's Pink product range with the launch of a Comfort Oil scalp serum.
A manufacturer of premium personal care products, Luster Products also unveiled an updated look for its classic Oil Moisturizer Hair Lotion and Glosser.
The Luster’s Pink Comfort Oil scalp serum is formulated with a combination of natural oils and botanical extracts that soothes and calms dry, itchy scalps with a comforting tingle. It also delivers shine to dry, dull hair, the company said.
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“With the introduction of our Comfort Oil, we wanted to address common concerns we hear from consumers about the various scalp conditions they experience while wearing different looks; especially, protective styles such as braids, wigs or sew-in weaves, which can put extra tension on the scalp and increase the chance for build-up, dryness and irritation,” said Resa Luster-Mac, senior brand manager and third generation Luster executive at Luster Products. “Our new Comfort Oil scalp serum will help to relieve and alleviate some of these scalp challenges from the very first use.”
The Comfort Oil joins Luster’s Pink Natural Oil Blends collection, which also includes its Lush Growth Oil and Trueshine Oil Mist.
Luster’s Pink Comfort Oil is a soothing scalp serum that provides a comforting tingling sensation that calms scalp irritation and itchiness, relieves tension and lubricates dry scalp and helps to prevent flaking. It can be used daily for all hair types and styles and is safe for color-treated hair, the company noted.
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The Comfort Oil is formulated with peppermint oil, lavender oil, camphor, aloe vera, clary sage oil, rosemary oil and more.
“Our Oil Moisturizer Hair Lotion, affectionately called ‘Pink Lotion’ for short by our most supportive fans, and our Glosser have served multiple generations of consumers for more than 50 years,” Luster-Mac said. “This packaging update maintains classic characteristics of the original product, including their iconic formulas, while also adding subtle design elements that we hope will delight both existing and new consumers earning us a permanent spot in their beauty stash.”
Luster’s Pink Original Oil Moisturizer Hair Lotion moisturizes extra dry hair and scalp. Fortified with vitamin E and provitamin B5, it nourishes, softens, smooths, boosts shine and improves the appearance of damaged hair. It eases combing, helping to minimize breakage and retain length.
[Read more: Beauty’s changing needs: Hair care brands step up to address aging hair and scalp concerns]
Luster's Pink Glosser is a frizz-fighting finishing mist that delivers pure shine and smoothness to any style. It contains a blend of natural emollients, botanical extracts and vitamin E that revitalizes dull hair, leaving it silky with no buildup. The Glosser is formulated with aloe vera, shea butter, jojoba oil and Vitamin E.
Luster's Pink Comfort Oil is currently available exclusively on LusterProducts.com.
Luster's Pink Oil Moisturizer Hair Lotion and Glosser are available on LusterProducts.com and at Walmart, Family Dollar, CVS Pharmacy, Walgreens, Rite Aid, Target, Sally Beauty and beauty supply stores nationwide.