Better Nutritionals and DouxMatok, a food tech company and the developer of Incredo Sugar, are partnering to offer Better Nutritionals' network of customers sugar-reduced gummies.
Better Nutritionals is known for its leadership and quality in pectin-based gummies. Together, Better Nutritionals and DouxMatok have developed vegan nutraceutical products using Incredo Sugar, which enables a number of growth opportunities for customers, notably with the ability to offer products that are free of any artificial sweeteners, high-intensity sweeteners or sugar alcohols.
With Incredo Sugar, a sugar reduction solution that is made of real cane sugar, Better Nutritionals will introduce gummies that are 40% reduced in sugar and 33% reduced in calories compared to leading pectin-based gummies. The companies said that the products will not compromise on sweetness, taste or texture. All products also will be allergen-free, gluten-free, kosher and vegan.
“At Better Nutritionals, we have always prioritized high-quality and nutrition with our cutting-edge formulations of gummy supplements, and we’re thrilled to work with DouxMatok and its Incredo Sugar to uphold that commitment and innovate in the gummy category specifically,” said Sharon Hoffman, CEO of Better Nutritionals. “These core values are increasingly important to companies today and uphold our dedication to work with partners to develop and manufacture innovative products that prioritize health and wellness.”
The gummy vitamin market is expected to see $5.06 billion growth and a CAGR of 12.54% from 2022-2026, with supplements for children continuing to be a key emerging trend, according to a recent forecast report. The companies pointed out that concurrently, there is a surge in awareness of health concerns associated with the overconsumption of sugar and that there is a need to reduce sugar consumption especially among the younger population with childhood obesity rates surpassing 18% in the United States.
“Gummies are an important vitamin delivery system for children, but they are too high in sugar. By joining forces, Better Nutritionals and DouxMatok hope to support a major shift by providing lower sugar options with better health benefits for all consumers,” the companies said.
“Reducing sugar in a pectin gummy while keeping the full integrity of taste and texture is an extremely challenging feat,” said Alexis Gracia-Lugo, DouxMatok’s vice president of R&D applications for North America. “With the trust and expertise of a well-respected company like Better Nutritionals, we collaborated to develop breakthrough products with almost half the sugar. This is a huge accomplishment for the industry and signals a massive growth opportunity for companies.”