News Briefs

  • 3/17/2023

    Hims & Hers launches Dandruff Detox shampoo

    Hims Dandruff Detox shampoo

    Hims & Hers is launching a new product as part of its Hims portfolio.

    The company said the Dandruff Detox shampoo, formulated with doctors' assistance, fights dandruff and supports scalp health.

    “Our Hims & Hers customers continue to demand more products that address hair health right at the source. Due to dandruff’s follicle-clogging impact and inflammation, dandruff and hair loss often go hand in hand—and with about half of people facing dandruff at some point in their life, we’re proud to serve customers with this addition to our portfolio,” said Dr. Pat Carroll, chief medical officer at Hims & Hers. “We set out to create an effective dandruff shampoo that helps to remove flakes, itch and scalp irritation. By incorporating avocado oil to strengthen hair strands and a refreshing evergreen mint scent that doesn’t have a medicated fragrance, people can proudly display Dandruff Detox in their shower.”

    Featuring a combination of zinc pyrithione to fight flakes and itch; and argan oil to nourish the scalp, the shampoo is vegan, cruelty-free and free of parabens, phthalates, sulfates and dyes, the company said.

    Hims Dandruff Detox shampoo is available for purchase online and at such retailers as CVS Pharmacy, Amazon and Revolve.

  • 3/16/2023

    Maesa launches luxury-inspired fragrance line, Fine’ry

    maesa Fine'ry

    Maesa's new product launch channels all the fixings of luxury-inspired perfumes.

    Fine’ry, available exclusively at Target, is inspired by perfume icons in the industry and features a diverse range of fragrances that offer unique scent experiences, the company said.

    Curated by top perfumers, the products feature a formula that is clean, vegan, cruelty-free and free of parabens and phthalates.

    “Fine fragrance should be an attainable luxury for everyone,” said Dana Steinfeld, senior vice president of marketing and product development. “We were inspired to democratize the category and open up the world of artisanal fragrances. In collaboration with renowned master perfumers, our team designed sophisticated signature scents that are elegant, minimal, and luxurious from the inside out for a fraction of the cost.”

    Featured in the collection is a range of eau de parfums, body mists and a discovery set that retails in price from $14.99 to $27.99.

  • 3/17/2023

    Pillsbury’s Soft Baked Cookies take on Cinnamon Toast Crunch, Lucky Charms flavors

    Pillsbury Cinnamon Toast Crunch Soft Baked Cookies and Lucky Charms Soft Baked Cookies

    Pillsbury’s Soft Baked Cookie line is taking on the flavors of two iconic kinds of cereal.

    One of the flavors the brand has rolled out is Cinnamon Toast Crunch, which features a swirl of Cinnadust. The other new flavor is Lucky Charms, which contains baked-in Lucky Charms marshmallows. 

    Made without high fructose corn syrup, Pillsbury’s new Cinnamon Toast Crunch Soft Baked Cookies and Lucky Charms Soft Baked Cookies are available nationwide for a suggested retail price of $4.09.

  • 3/16/2023

    Pure Protein rolls out Popped Crisps snacking alternative

    pure protein popped crisps

    Pure Protein is debuting a brand new product line—Popped Crisps.

    “Americans love to snack, whether at home or on the go,” Pure Protein brand director Alex Fishman said. “Popped Crisps are gluten-free, never fried, and guaranteed to deliver the tangy flavor and satisfying crunch we all crave, without the empty calories and saturated fat found in a regular bag of chips.” 

    Available in two flavors, hickory barbecue and sour cream and onion, each portion-controlled serving contains 12 g of protein, the company said.

    “While sweeter snacks, shakes, and meal-replacement bars remain popular, we see an increasing demand for savory options in the active nutrition category. In fact, a recent consumer poll we conducted found that approximately half of consumers crave savory snacks over sweets. Pure Protein Popped Crisps are the first in a number of planned innovations we have in store for this growing category,” said Fishman.

    Pure Protein’s Popped Crisps are currently available for purchase online.

  • 3/14/2023

    Arnold Palmer Spiked adds raspberry flavor to Half & Half collection

    Arnold Palmer Spiked Raspberry Half & Half

    Arnold Palmer Spiked is welcoming a new flavor to its Half & Half beverage collection.

    The new raspberry flavor, which features iced tea and lemonade flavors, as well as a hint of raspberry, contains 5% ABV, the company said.

    “The hard tea market is booming, and consumers are looking for fresh innovations from the brands they already know and love,” said Joy Ghosh, vice president of Above Premium Flavor at Molson Coors Beverage Co. “There are a lot of options out there, but we believe that drinkers should never settle for the conventional choice, and only sip the beverage made with real brewed tea and real squeezed juice. With the release of Arnold Palmer Spiked raspberry we're giving drinkers a refreshed way to spike up the seasonnow that’s living a life well played.” 

    Consumers can find Arnold Palmer Spiked Raspberry Half & Half in 24-oz. single cans across 24 markets.

  • 3/13/2023

    So Delicious Dairy Free rolls out no added sugar yogurt alternative

    So Delicious Dairy Free 0g Added Sugar Coconut Yogurt Alternative

    So Delicious Dairy Free is rolling out its latest innovation—a 0g Added Sugar Coconutmilk Yogurt Alternative.

    “We know that consumers are looking for great-tasting yogurt offerings, especially coconutmilk yogurt alternatives, that don’t come with added sugar,” said Luisa Robinson, senior director of yogurt innovation at Danone North America.“With our expertise in dairy-free and coconutmilk products, the So Delicious brand is uniquely poised to meet this demand. Already, this has been Danone North America’s best-performing launch in the plant-based yogurt category, highlighting the clear consumer appetite for a product like this on shelves.”

    Available in four flavors—coconut, strawberry, vanilla and blueberry—the yogurt alternative is made with organic coconuts and is free of dairy, added sugar or other artificial sweeteners, the company said.

    The yogurt alternative is certified vegan, Non-GMO Project Verified, and available at select retailers for $2.19.

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