News Briefs

Precious Mineralz has announced the debut of its Out of Mountains skin care line, which consists of seven products. The brand touts the use of halloysite, a nanotubular clay famous for its tubular shape, to create products designed to enhance skin health naturally.

The company said this invisible ingredient contains anti-aging ingredients delivered to the skin’s cellular level with time-release properties. Unique to the industry, halloysite products are ethically and responsibly formulated (clean), sustainable, vegan, cruelty-free and in recyclable containers. 

Makeup Revolution is expanding its mascara offerings with a brand new, waterproof launch—5D Whip Lift Waterproof Mascara.

Made to leverage all the iconic features of the original formula with added waterproof benefits, it aims to offer long-wear and smudge-proof lashes, the company said. 

Powered with a unique twisted vortex-shaped brush crafted to coat even the shortest and straightest lashes, it grabs every lash from the root and directs each strand upwards for a lifted look. 

Featuring a vegan and cruelty-free formula, the 5D Whip Lift Waterproof Mascara is infused with castor and argan oils to nourish every lash and promote overall lash health, the company said. 

Consumers can find Makeup Revolution’s 5D Whip Lift Waterproof Mascara online for a suggested retail price of $10. 

Coty has entered into a binding letter of intent to sell a portion of its Wella stake to IGF Wealth Management.

The beauty company will sell a 3.6% stake in Wella for $150 million, which is subject to the completion of due diligence and reflects a 4% premium to the book value of the brand as of March 31, 2023.

Following the transaction, Coty will retain a 22.3% stake in Wella with an implied valuation of approximately $900 million.

“Today’s announcement is a milestone for Coty, as the partial monetization of our Wella stake reinforces the strength of our balance sheet, with no debt maturities in the next 2 years and our remaining Wella stake carrying an implied valuation of approximately $900 million,” said Laurent Mercier, chief financial officer of Coty. “The expected transaction is a concrete step in our commitment to both fully divest our retained Wella stake and reach leverage of approximately 2x by end of CY25. Coupling this deleveraging with a best-in-class medium term growth algorithm, an active capital return program, including $400 million in targeted future share buybacks, and the continued momentum in our business, it is clear that we are reinforcing Coty’s position as a beauty powerhouse.”

CLE Cosmetics is debuting a brand-new setting powder. Per the company, the setting powder caters to those searching for a subtler finish that does not dry out the skin but gives off a blurring, filter-like effect. 

The Hydro Blot Loose Powder is a cool-to-the-touch with a powder-to-liquid formula that sets and moisturizes upon application, the company said. 

Made with such ingredients as illite, a natural clay mineral typically used in masks, it also contains hydrolyzed hyaluronic acid, a powder form of hyaluronic acid. When incorporated all together, the ingredients aim to reduce shine while retaining the skin’s natural moisture. 

“I made Hydro Blot Loose Powder because as much as CCC Cream’s dewy finish is amazing, sometimes having the option to control the shine would be great,” said Lauren Jin, founder of CLE Cosmetics. 

Consumers can find CLE Cosmetics’ new Hydro Blot Loose Powder online.

Freshie is putting a twist on the ready-to-drink cocktail aisle with the launch of its beverages.

The organic canned tequila seltzers, which are USDA-certified, contain 99 calories per serving and come in three flavors — lime, grapefruit guava and blood orange habanero.

Founded in 2016 by husband and wife duo Ryne and Paige Iseminger, the beverages are made utilizing four ingredients — Blanco tequila, sparkling water, lime and agave nectar, the company said.

Consumers can find Freshie’s caned tequila seltzers available for purchase in Illinois, Atlanta, Florida and Georgia.

Love Wellness’ clean and doctor-developed personal care solutions are now available to a wider range of consumers

The brand recently announced that its products will be hitting more than 1,600 Walmart stores nationwide, making it the third major national retailer to carry Love Wellness products within the past four years.

“Our retail expansion with Walmart levels up our mission to make clean, doctor-developed personal care products more accessible to the everyday woman,” said Lo Bosworth, founder of Love Wellness. “I’m thrilled to have the opportunity to educate shoppers about the importance of the gut-vagina connection as they discover our cult-favorite gut and vaginal health solutions in-store.”

Walmart shoppers will be able to purchase gut and vaginal health solutions including Sparkle Fiber, Bye Bye Bloat, Good Girl Probiotics, Gut Feelings Probiotics, The Killer and Flora Power.