Pure Protein is adding a hint of sweetness to its high protein bars with two new flavor launches— Galactic Brownie and Caramel Churro.
Tapping into childhood nostalgia and trending popular flavors, these new launches contain 20 g of protein per serving and are free of gluten, low in sugar and under 200 calories, the company said.
"We are thrilled to introduce Galactic Brownie and Caramel Churro High Protein Bars as part of Pure Protein's ever-expanding range of high-quality nutritional products and on-trend flavors,” said Amie Testerman, vice president of marketing at Pure Protein. “Our consumers actively seek out healthy snacks that support their active lifestyles and satisfy cravings for sweet, savory, and familiar treats. Based on the enthusiastic reactions we’re seeing on social platforms like TikTok, these new flavors are already a home run.”
Consumers will be able to find Pure Protein’s new Galactic Brownie and Caramel Churro protein bars in 4-count boxes at Walmart stores nationwide.